Invitation to a fair

A special experience for VIPs:
The self-made goodie box

STARTING POINT

Easyfair organises and hosts trade events to present many different industries with a vision for the future. To improve their offerings for the packaging industry, the company established a whole new trade event: The Packaging Innovation Fair.

In 2016, this fair took place in Hamburg. Personalised invitations were sent to 1,000 VIPs.

AIM:
To attract desirable exhibitors to the newly established fair by appealing to key potential customers in the packaing industry.

THE SOLUTION:

The personalised invitations included a voucher code for a gift. The VIP recipients were directed to a dedicated website to design their own personalised gift box. They were only able to pick up their goodie boxes at the fair.

THE RESULTS:
SENSATIONAL RESPONSE!

Out of 1000 contacts, 570 of them visited the website and used the editing tool to design their own goodie box. That´s

57%!